Southwest – Full Web Media Support

As the Web Media Specialist at Southwest, a business consultancy and events management company, I’ve been responsible for shaping their digital presence across multiple platforms. From building a responsive website to creating a full branding system and managing social media content, my role blends creative design with strategic communication. This ongoing collaboration has allowed me to contribute to the company’s growth while expanding their reach through tailored digital solutions.

Website

I designed and developed Southwest’s official website to reflect the company’s modern and professional identity. The site is clean, responsive, and built to showcase their services, upcoming events, and brand personality in a user-friendly way.

Branding

I created a complete visual identity for Southwest, including the logo, color palette, and typography. The goal was to craft a brand that feels modern, bold, and adaptable across both print and digital platforms. The branding was applied consistently across the website, social media, and event materials to ensure a strong and cohesive presence.

Instagram Content

I designed a promotional Instagram post for Southwest’s Summer Board Games Festival, capturing the spirit of the event through bold visuals and engaging copy. The design was aligned with the brand’s identity and aimed to build excitement and awareness across their social media audience.

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Zainab Alafoo